“It’s a well-known name in the vacation ownership industry but all of us who’ve grown up in the business definitely see the opportunity to rebrand. “For our team and family it’s definitely bittersweet because after working 57 years through four generations and utilizing the Welk name, I think our team has an affinity for the name as do our owners,” said CEO and Welk grandson, Jon Fredricks, who has led the San Marcos-based company since 1999. The Collection includes more than a dozen vacation properties like the Four Seasons Residence Club that Welk company owns inventory in and makes available to its platinum owners. Welk Resorts opened The Ranahan in Breckenridge early last year, and four years earlier, the company debuted its Experiences Collection by Welk Resorts.
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